Mumbai – Audi, the German luxury car manufacturer, today announced that the company will be increasing the price across the entire model range up to 4 per cent owing to the increase in the Customs duty announced in the Union Budget. The price increase will be ranging from INR 100,000 to INR 900,000, and will be effective from 1st April, 2018.
“The increase in Custom duty and introduction of Social Welfare surcharge in lieu of an Education cess (which is higher than the erstwhile Cess) in the Union Budget made the increase in price inevitable. We have tried to absorb the impact of the increase in the Customs duty and have minimized the price hike for our customers. To minimize the impact of the price increase, we are also offering various Audi Finance schemes along with sales and service benefits for our discerning customers who aspire to join the Audi Family,” said Mr. Rahil Ansari, Head, Audi India.
“While luxury car industry is undertaking several initiatives and investment to make the dream of owning a luxury vehicle more realistic for all, we also expect the government to support this industry. There is no doubt that increase in car sales would definitely help the Government in garnering more accumulated taxes,” added Mr. Ansari.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in 12 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2016, the Audi Group delivered to customers about 1.868 million automobiles of the Audi brand, 3,457 sports cars of the Lamborghini brand and 55,451 motorcycles of the Ducati brand. In the 2016 fiscal year, AUDI AG achieved total revenue of €59.3 billion and an operating profit of €3.1 billion. At present, approximately 88,000 people work for the company all over the world, more than 60,000 of them in Germany.