Noida-Based Company McKinley Rice Distributes Goodies Under its CSR Initiatives

Vivek Sharma, NEW DELHI. September 29, 2022. As many as 480 underprivileged students of the Composite Government School, Noida were a happy lot on Wednesday when a team led by the Embassy of the Republic of Korea reached their school premises to share some gift items.

The team included officials from the Korea Trade-Investment Promotion Agency (KOTRA) and a Korean company McKinley Rice that distributed t-shirts, and food items to the students of Composite Vidyalaya, Block Bisrakh, Hoshiyarpur, Noida in the presence of the school principal Mrs. Rajni. The state-run KOTRA is the economic development arm of the embassy of Korea in India.The school has a primary wing for the students of 1st to 5th standard, and another wing for the students from 6th to 8th standard.
The Noida-based Korean company donated new clothes and food packets under its corporate social responsibility initiatives under its flagship drive “Abhyudaya”, which means elevation & prosperity, effectively.
Speaking about the noble initiative, Kartikey Handa, Chief Operations and Growth Officer at McKinley Rice said, “The pandemic has affected many vulnerable socio-economic groups, including children. We wanted to do our part in helping them. In our earlier campaigns, we decided to organize donation drives to distribute necessities such as food, school supplies, and protection against the biting winter months in Delhi NCR. It is truly a blessing to be able to help!”
A successful and profitable business is a consequence of a healthy and prosperous society and not the other way around. Thus, it becomes imperative, if not necessary, for companies to give back what they have gained. “Abhyudaya,” which means elevation & prosperity, effectively encapsulates the essence of what the company is trying to achieve through this initiative. Understanding this, McKinley Rice, Noida, has promised to continue its philanthropic initiatives in India.
In its bid to motivate more Korean companies to come forward and offer their philanthropic services to India, the Korean government is providing incentives to them, and is bearing the shipping cost of the products they are importing to India and donating to various agencies.
India has a total of 816 Korean companies in large, medium, small, and micro segments operating on it’s soil.
Last year in July, six Korean companies received support from Korea Trade-Investment Promotion Agency (KOTRA), an economic development arm of the Embassy of the Republic of Korea in India, and received US$50,000 worth of relief supplies, such as oxygen generators, protective clothing, and masks. KOTRA with the help of the Confederation of Indian Industries (CII), had helped these companies to donate goods to the Dialogue & Development Commission (DDC), New Delhi. The DDC is a policy proposal organization under the Delhi government and is responsible for the overall Delhi COVID-19 relief activities.
As such, KOTRA’s ESG+ project supports Korean companies’ ESG activities and contributes to solving local social problems, helping companies to secure local win-win cooperation. Through the ESG+ project, Korean companies can receive support for transportation and storage of donated products and holding donation events.
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