Business on e-commerce platform accelerates from the onset of summers_Ankit Gupta, Vice President,

binod takiawala

Every year as the mercury soars up it also takes it is also the time to see the sales peak for a plethora of summer products be it electrical appliances, retail garments or accessories. This time the early onset of the summer season may be a brunt for many but its positive impact on the market is making the retailers smile.

Summer vacation is synonymous with travel, trips, hobby classes for adventurous souls while others like the comfy indoor environs. In either case, the rise in demand for products to beat the heat shoots up. Here is a roundup of seven B2B e-commerce trends that are brewing since the beginning of this season:

  1.    Air conditioners and refrigerators

The season seems promising for the cooling appliances segment. The demand for ACs usually results in high sales between the months of April and June. However, this summer, the demand has amplified from as early as April and it is increasing simultaneously with the soaring heat. In fact, the sale of ACs of brands like LG, Hitachi, Daikin, Voltas, O General, and even portable room air conditioners have shown a growth of almost 3.5 times since winters. A similar trend has been observed in the refrigerators category with the sales witnessing double-digit growth within the mid of March compared to its sales during the winters. Car refrigerator, portable refrigerator, double door/single refrigerators, mini refrigerator, glass door refrigerators are some of the products that are selling out like hotcakes this season.

  1.    Dehumidifiers

Battling the heat is just half the problem being faced during the summer months.  During the hours when homes or office spaces have no active cooling, there is also no active dehumidification. As a result, the relative humidity indoors rises. The sopping, humid weather needs dehumidifiers. No wonder, the searches for dehumidifiers on B2B platforms like have grown by 20% since last year while, in comparison to winter months, it has doubled at the onset of summers. Goa leads while Andaman is at the second place in terms of searches for dehumidifiers on the online platform with the demand coming more in coastal areas.

  1.    Swimsuits

Summer season is also known as the swim season. The warm weather months are reason enough to buy those swimsuits either for an upcoming vacation to a beach destination or simply spend some quality lounge chair time near the pool to beat the heat. This year, has witnessed an upswing in its swimsuits category by almost 4 times since last year.

  1.    Sunglasses

Sunglasses aren’t just a fashion statement in summers. They also protect the eyes from UVA and UVB rays along with eye infections caused by bacteria and fungus. No wonder, they are the best buy during the season and the increase in its demand of almost 67% compared to the winter months is a testimony to that.

  1.    Bags, Suitcase, and Briefcases

With the temperatures rising, consumers are opting for new fashion trends and bags & suitcases are some of the most important elements to accessorize the outfits and stay in fashion. This has augmented the demand for this category too on the website by 20%

  1.    Fruit juices

Summers are the time to stay constantly hydrated and instead of carbonated drinks, consumers are now moving towards packaged fruit juices due to their changing lifestyles and increased awareness of health across generations. It’s no surprise, then, that the sales of these delicious and refreshing drinks are on the rise.

  1.    Travel bags

The season clearly indicates the time for summer travel, be it for holidaying or taking work-related trips, making it a perfect opportunity to buy new travel gears like backpacks, duffel bags, executive travel bags, etc.  Catering to this market full of travellers,, which is associated with trusted manufacturer, exporter, and supplier of leather travel bags in New Delhi, is witnessing a surge in its economically priced Travel Bags this summer by 15%