New Delhi, 4th April 2019
Audi, the German Luxury car maker, along with Luxury Lifestyle magazine PeakLife concluded the Delhi leg of the Audi quattro Cup with an extravagant evening event, the ‘Audi Peaklife Fashion Capsule’ by Gabriella Demetriades with Nora Fatehi as the showstopper at the luscious Cafe Lawns, Shangri-La’s – Eros Hotel, Delhi.
PeakLife is about ushering in a new language of style quite like Audi’s innate ideology that believes in being the driver of innovation by delivering a melange of experiences. We welcome them on board for a wholesome ride through this glamorous show by Gabriella Demetriades,” said Ms. Parineeta Sethi.
Speaking on this occasion, Mr. Rahil Ansari, Head Audi India said “Audi has always been associated with the events and properties in the world of fashion and entertainment, globally as well as locally. We are delighted to associate with the Audi PeakLife Fashion Capsule deme in India. With this association we continue to create inspiring experiences in Audi’s journey in India.”
About Designer Gabriella Demetriades
Established in 2012, by designer Gabriella Demetriades, Deme, is a premium end, ready to wear women’s clothing label. The focus is on both form and function with a devotion to clean lines and sensual cuts.Synonymous with elegant, well designed and beautiful garments Gabriella’s passion for making women feel gorgeous comes through in each collection. Deme has established its place with the fashion elite and the fashion aspirant through a bold use of colour combined with sexy silhouettes.
Evolved from an idea, Pinnacle Connect is growing into a well-established media house with expertise in areas of Publishing, Digital Media, Events and Representations. With a wide experience in luxury brands and client management Pinnacle stands by with its ultimate objective to reach the elite audience.
Website – http://peaklife.in/
About Audi India
Audi completed ten years in India in 2017 and within this short span, the brand has become one of the most preferred luxury car brands for enthusiasts in the country through progressive and engaging marketing strategy. In the last 10 years, brand Audi has been successfully able to achieve the change of philosophy in the Indian market. Audi is now being perceived as being a global brand that is Indianised -from being known as a ‘brand with four rings’ to ‘char bangdi’ or ‘char chudiya’, Audi has successfully entrenched itself in the Indian pop culture. A large part of this is attributed to a glocal content strategythrough effective curation of content types and media channels to bring a sound degree of market disruption in the segment.
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