Noida – Starting this Republic Day weekend, children in Noida and Mumbai will have fun time while learning. Honda Motorcycle and Scooter India Pvt. Ltd. has curated a special road safety awareness initiative at KidZania (Noida and Mumbai). With this unique, ‘Be Seen Be Safe’, initiative Honda aims to make road safety education targeting more than 50,000 kids.
A major attraction of the initiative is the introduction of Honda’s proprietary 2Wheeler ‘Riding Trainer’ in 3D. The state-of-the-art computer driven machine puts riders in real life road traffic situations through a variety of options. The introduction of 3D screen will make the activity life like. It can reproduce various traffic situations that occur on roads, offering a safe way to experience hazardous situations. It also gives beginners a chance to practice the use of clutch and other operations before riding an actual 2wheeler.
Speaking about the initiative, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda firmly believes that road safety education should start early with children which will build a safer India for tomorrow. The carefully designed interactive workshops and activities designed by Honda’s specially trained Road Safety Team will give an invaluable lesson which will last with them for a lifetime. We would also like to thank KidZania for their association to promote road safety education amongst children.”
Honda’s ‘Be Seen Be Safe’ activities for children include:
There’s a lot of fun learning that Honda is bringing for children starting as young as 4 years to 16 years.
Traffic Clearance drill: Children will take on the role of traffic police and will help manage traffic created by visitors when Battery Operated Vehicles are around.
Customized road safety modules for children: Aimed at teaching safe riding habits the module includes a road safety puzzle and fun, role playing games.
Kaun Banega Safety Expert: Post a theory session on traffic rules and road signs, children are quizzed to select the best road safety expert.
CRF 50 display: With an aim to teach appropriate riding position and importance of wearing riding gear, a CRF 50 with a mannequin will be displayed at KidZania.
Several flash mobs and parades will also be conducted along with KidZania characters to promote safety awareness where children will spread road safety message.
Road Safety commitment of Honda:
For Honda 2Wheelers India, road safety comes first. Till date, Honda has educated more than 15 lac Indians on road safety. Honda has adopted a total of 12 traffic parks in Delhi (2), Jaipur, Chandigarh, Bhubaneswar, Cuttack, Yeola (Nashik), Hyderabad, Indore, Ludhiana, Coimbatore and Karnal.
