With the onset of Oktoberfest this year, Delhi NCR witnessed Gaana Lager N Barrel festival, North India’s first and one of its kind beer and music festivals. The third edition of the festival was co-presented by Carling Club Glasses and hosted at Kingdom of Dreams, Gurugram on October 6 & 7, 2017 where it saw a footfall of more than 4000 people.
From performance by great lineup of music artists that included names like Mohammed Irfan, Divya Kumar, Shefali Alvares, Akhil Sachdeva, Parmish Verma, Millind Gaba, Gurnazar Live, DJ Sumit Sethi and more. Accompanied with scrumptious food and great brews, the event offered everything that would make the crowd tap their feet with fun and enjoyment.
Ashish Kapoor, President, Molson Coors India said, “Lager N Barrel Festival is one of the most awaited annual beer and music festival for a group of friends and families looking forward to a refreshingly perfect weekend full of action packed fun. Carling believes that great stories are created with the circle of friends and there is nothing like witnessing live music performances by popular artists, scrumptious gourmet delights, artistic creations and interactive games, all together to celebrate friendship and memories. With great enjoyment comes great responsibility too. We advocate responsible drinking in all of our business practices and believe in educating and promoting moderate and responsible consumption. This year marks 2 years of our partnership for Carling Club Glasses with Lager N Barrel Festival and we look forward to a continued partnership in the years to come.”
Gaana Lager n Barrel, co-presented by Carling Club Glasses is an intellectual property of Speed Records and EYP Creations and aims at elevating the music festival culture in the region.
The entire festival was inspired by art in every form. The life size interactive installations and activity areas placed at different areas throughout the festival were an awe-inspiring sight for all. The attendees re-lived their childhood moments with the fun-filled games like Beer Pong, Staipu, Limbo and many more. Another interesting take-away for the crowd was that the festival has its customised official snapchat filters, a first of any festival in the country.
In all, the festival was an avant-garde celebration for all with a perfect weekend vibe that was soaked in the Oktoberfest vibe.
About Lager n Barrel Festival:
Lager n Barrel festival is a rock n roll festival to celebrate beer, music and the love of a good time. The North India’s first beer festival ranging from late afternoon through the night, offering a diversity of beers available for tasting and purchase intends to ensure that the festival goers experience full flavor of life through enriching music acts, lovable activities, delicious food and endless beer. For what it is Lager n Barrel is poised to turn into summer playground for beer lovers.
Live Performances by artists, Beer Activities, games & a lot more at the venue is added.
About Molson Coors in India:
Molson Coors operates through two entities in India. Molson Coors India, which was created in April 2015, following the acquisition of Mount Shivalik Brewery Ltd.’s (MSBL), it operates in Haryana and Punjab. Through the transaction, Molson Coors acquired MSBL’s entire brand portfolio, including the leading strong beer brand, Thunderbolt, and controls brewing operations in Haryana and Punjab. The other entity is Molson Coors Cobra India, a Joint Venture between Molson Coors Brewing Company and the Cobra Indian Beer Pvt. Ltd. Formed in 2011, the company is headquartered in Delhi along with a state of the art brewery located in Eastern India. Molson Coors Cobra India is chaired by Cobra Beer’s founder, Lord Karan Bilimoria and currently produces Iceberg’s 9000, King Cobra Superior Strong Beer and Cobra Premium Beer for the Indian Market. In 2014 Molson Coors Cobra India launched British iconic brand ‘Carling’ in the Indian market.