Reliance Jewels launches Mahalaya Collection this Festive Season

An exquisite range of festive jewellery inspired by the art, culture & heritage of Maharashtra
New Delhi, 1st October 2022: Reliance Jewels, one of India’s leading jewellery brands is known for its many collections inspired by the various art and culture, traditions and beliefs that personify India’s rich and diverse heritage. From Utkala inspired by Odisha to Kaasyam inspired by Banaras and Rannkaar inspired by Kutch, Reliance Jewels continues to bring forth the rich and diverse heritage of India through its jewellery designs.

This festive season, Reliance Jewels has launched an exquisite collection of Gold & Diamond jewellery, “Mahalaya”, inspired by the glory & grace of Maharashtra to mark the upcoming auspicious & celebratory festive season. The name Mahalaya is a culmination of Greatness and Beauty, MAHA meaning Great and AALYA meaning beauty that is found in almost every aspect of life in Maharashtra.

The collection was launched with a Grand invite only event, where Reliance Jewels hosted an exclusive Jewellery show with showstopper Kriti Kharbanda. Enabling guests to get an up close and exclusive preview of the all-new Mahalaya collection by Reliance Jewels. Kriti looked stunning in a magnificent necklace set inspired by Warli paintings from the Mahalaya collection which was an accumulation of motifts designed to showcase India’s timeless and rarest work of art.

While Maharashtra has numerous aspects that encompasses the grace and glory of the region, which is found in almost every aspect of life and in their rich heritage. Reliance Jewels’ new Mahalaya collection is an exquisite handcrafted collection of Gold & Diamond Jewellery designed taking inspiration from the lustrous weaves of Paithani silk saree to fascinating visuals of Warli tribal paintings, from scenic beauty of hills and valleys to the grandeur of Gads and Wadas and Royal Regalia, a jewellery worn by the royals. Customers get to choose magnificent designs in Gold and Diamond from a variety of intricately designed and artistically crafted jewellery pieces that encapsulate these inspirations. While their designers draw inspirations from different regions, the final Jewellery collection is designed to suit each and every Indian woman.

Watch the grace and glory of Maharashtra come alive through Reliance Jewels’ Mahalaya collection in this beautiful film

With this unique and exclusive array of designs that celebrates the grace and glory of Maharashtra’s heritage Reliance Jewels continues to celebrate and honor the rich cultural legacy of India. In order to make this festive season even more special for their customers, the brand has designed & curated this spectacular collection in the form of beautiful necklace sets, pendant sets, mangalsutras, earrings, rings, bracelets and bangles crafted in 22kt Gold and with the most lustrous internationally certified diamonds.

The gold collection offers an extensive choice to patrons to choose from the magnificent and luxurious opulent choker sets to long, intricate, and elegant necklace sets along with beautiful designs of earrings, bangles, bracelets and rings in 22KT Gold that bring out the glory & grace of Maharashtra alive. The use of elegant pearls and colored gemstones that represent Maharashtra’s rich culture and the enameling work in red and green that bring out the magnificent inspiration of the Gads and Wads along with the Royal Regalia which is known as the trousseau of grace and glory. There is a wide range of jewellery to suit every occasion and budget.