RALSON India introduces ECORACER -120/80-18, the innovative and eco-friendly Tyre for motorcycles at Auto EXPO 2020

RALSON (India) Limited, Ludhiana – owners of the RALCO automotive tyre brand launched the innovative and eco-friendly RALCO ECORACER – Tyre for motorcycles at the Auto EXPO 2020. RALSON is India’s largest producer & exporter of bicycle tyres and tubes and has 40% market share and presence across 70 countries. With an annual turnover growing steadily during past six years to upwards of 800 crores in 2019, the company is drawing up major capacity expansion plans to capture the 2 billion-dollar two-wheeler tyre market.

RALCO, a relatively new entrant into the two-wheeler tyre segment, already has a 5% market share and two state of the art factories in Ludhiana, Punjab. ECORACER  With the launch of the innovative and eco-friendly RALCO   -120/80-18 Motorcycle Tyre, the company aims to tread a new path in corporate social responsibility and become a brand of substance in a market predominantly comprising the millennials.

Announcing the launch of the RALCO ECORACER -Motorcycle Tyre at Auto EXPO 2020, arguably the most valued auto show in India and watched by the world, Mr SANJEEV PAHWA, CHAIRMAN AND MANAGING DIRECTOR OF RALSON (INDIA) LIMITED said “Ralco has achieved 5% share of two-wheeler tyre market largely on product quality and  dealer push. It now wants to create a preference for itself among the end consumers and dominate their consideration set. With the launch of our innovative and eco-friendly motorcycle tyre RALCO , we wish to make a compelling product offering and consolidate our market share in this industry which is saturated with brands”.

The RALCO ECORACER -120/80-18 motorcycle tyre is an environment friendly tyre as it uses a high content of silica. a natural product, to reduce use of pollution causing petroleum-based chemicals. Silica based compound helps reduce CO2 emissions as well as enhance performance of the engine because use of silica lowers rolling resistance for the tyre thereby increasing fuel efficiency of the vehicle. Ralco Ecoracer motorcycle tyre has a cutting-edge tread design to strike a balance between fuel efficiency, safety & durability.

Salient features of RALCO ECORACER motorcycle tyre Eco – friendly performance enhancer – Unlike the usual tyres which are prepared with high content of NR and synthetic rubber & petroleum-based materials, Ralco Ecoracer is manufactured with high proportion of Silica. Silica reduces the friction between the road & tyre enabling smooth movement due to low rolling resistance and thus enhances the performance of the vehicle which brings down CO2 emissions into the environment.

Reduction in waste by Re-cycling – The compound of Ralco Ecoracer is recyclable through process of de-vulcanisation which enables easy recovery of materials from a used, worn out tyres.

Improved Tread Pattern – Ralco ECORACER motorcycle tyre has a dynamic tread pattern to grip well on lean angles and on wet or dry paths.

About RALSON India Limited- Established in 1974, Ralson (India) Limited began its modest journey in Ludhiana, manufacturing bicycle tyres and tubes. With time, Ralson advanced into becoming one of India’s leading players in the bicycle tyre industry, as well as expanded into the manufacturing of automobile tyre. Today, Ralson is one of the top 5 industry leaders globally and has become the largest producer and exporter of bicycle tubes and tyres in the country.The company is aggressively diversifying and expanding into automotive tyre space undertaking major expansion of their present production capacity of 2.81 million tyres a year.