Kamdhenu Paints Challenges Stereotypes with #NayiSochNayaRang Campaign

New Delhi, 28 August 2019: Kamdhenu Paints, one of India’s leading full-scale decorative paint company has rolled out a new digital campaign titled #NayiSochNayaRang to give impetus to progressive changes in our mindset and stoke positive conversations on relevant social issues. This campaign is now live on Kamdhenu Paints’ digital platforms like Facebook, lnstagram, Twitter & LinkedIn.

The campaign builds on the premise that essence of true progress lies in embracing noble deeds, acceptance and respect of qualities, views and experiences that are different from our own just like different hues of colours. It brings imperative social topics to the forefront, encouraging the people of the nation to open up, deliberate on social issues and embrace progressive thought process in order to bring about positive and lasting social change.

The campaign features thought-provoking videos and photographs to showcase advancement and positive developments of society and reassure viewers that it is okay to embrace unconventional and progressive thoughts. Be it shift in our mindset that once accepted child labor to embracing child education, domestic violence to the growing culture of house husbands, embracing happiness as a single parent or mother to living a happy unmarried life; the campaign will revolve around breaking the glass ceiling. It very well conveys the message that the only way to build new and progressive India is to unshackle conventional societal mindsets, break down barriers and challenge stereotypes without worrying about the established norms and judgmental society.

In conclusion, ‘#NayiSochNayaRang’ will bring to the fore some exemplary instances to showcase the progressive shift in the way our society thinks and behaves to inspire viewers. It advocates creating perfect blend of conventional and progressive thinking just like Kamdhenu Paints which seamlessly blends creativity, decades of consumer insights and market understanding, technical know-how and unconventional ideas to come up with innovative new products to delight customers in line with the campaign tagline #NayiSochNayaRang.

Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said, “Today, consumers are no longer investing their time, money and attention in brands that just sell quality products at competitive prices. They are making carefully considered choices to buy from companies that stand for a purpose they personally identify with that reflects their values and beliefs. This could be on important values such as women empowerment, child education, health and wellbeing, or on broader societal issues such as environmental sustainability. In keeping with this expectation, we have come up with our new campaign #NayiSochNayaRang to influence people’s thinking for a better tomorrow.”

He further added, “At Kamdhenu, we believe that as a brand we can ‘Inspire Thinking’ and through #NayiSochNayaRang campaign we want to urge people to look at life from different perspectives and not be rigid in their approach. This campaign will bring out this philosophy in an interesting and engaging manner across the country thereby stimulating meaningful conversations.”

Brand| Kamdhenu Paints

Creative Agency| Brand Visage Communications.

Conception and Execution | Hitesh Chhabra – Manager, Brand Marketing, Kamdhenu Paints

Video Link| https://www.facebook.com/297052373820276/posts/1145458302313008/


About Kamdhenu Paints:

Kamdhenu Group was founded in 1994 with a vision to provide Best Quality TMT Bars at Best Price. Today, led by Mr Satish Kumar Agarwal, the company is the market leader in branded TMT Bars and ‘Kamdhenu TMT Bars’ is the largest selling TMT Bar in India in the retail segment with brand sales turnover of around Rs. 12000 crores. Kamdhenu follows franchisee model for its steel business to bring more transparency and dynamism to the operations of the company. Kamdhenu has committed chain of over 10,500 dealers and distributors in India out of which 6,500 are exclusive for steel business. Kamdhenu being TMT expert, has also launched earthquake resistant Kamdhenu SS 10000 TMT Bar and Kamdhenu NXT TMT Bar, interlock steel for next generation. It has been conferred with India Power Brand 2016, Asia’s Most Promising Brand – 2016 and World’s Best Brand 2015. Kamdhenu also bagged World Best Brand award for steel as well as paints in 2017-18.

Kamdhenu Paints, one of the leading Paint companies in India, is a division of Kamdhenu Limited. The company is credited for offering best-in-class paint products conforming to global standards. Its product portfolio under the brand KAMDHENU PAINTS – COLOUR DREAMZ includes Exterior Emulsions, Interior Emulsions, Acrylic Distempers, Enamel Paints, Cement Paints, Wall Primers & Putty, and Texture & Designer Finishes, Stainers, P.U., Wood Finishes and Metallic Finishes. Kamdhenu Paints has 4,000 dealers and distributors spread across the country.