India, 07 March 2019: Finish, Reckitt Benckiser’s No.1 Auto-dishwashing detergent brand worldwide, today announced a mega launch in Indian market in partnership with their Global partner Bosch Household Appliances, World’s largest dishwasher brand.
While, Finish has introduced a range of tablets specially designed for auto-dishwashers, keeping in mind the Indian washing needs, Bosch has also designed India specific dishwashers keeping in mind the Indian cooking style that leads to oily kadhai with tough stains to clean.
Shanvi Srivastava unveiled the product range and the “#NoMoreDishStress” campaign by gifting a brand-new dishwasher for her mom to liberate her from dishwashing related stress.
Shanvi Srivastava said, “I am delighted to gift my mom a Bosch dishwasher. The level of cleaning and shine that you get with Dishwashers is in-comparable. I am happy to see that Finish and Bosch have taken this responsibility and through their #NoMoreDishStress will educate the consumer. Dishwashers will soon be the washing machines of our time. Thanks Bosch and Finish for making my Mom’s life simpler”
At the event, Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home said, we’d like to ignite a dishwashing revolution in India by helping families experience a new level of clean that handwashing dishes can never give. The dishwasher market in India stood at $30 million in 2017 and it is expected to reach $45 million by 2023. #NoMoreDishStress celebrates the technology of Finish tablets together with the Magic of Bosch dishwashers washing dishes that clean with water at 70 Degree Celsius to give consumers a never before hygienic clean.
Gunjan Srivastava, MD and CEO, BSH Household Appliances, said, “Globally, Bosch has been the pioneer in Dishwashers category. While the dishcare category is still at a nascent stage in India, we believe that the category presents a massive opportunity to scale. In the coming years, we plan to build and shape the dishcare category by helping Indian households reimagine dishwashing, with localised features perfected for Indian utensils, a robust route-to-market strategy as well as through collaboration with our global partner, FINISH. The #NoMoreDishStress campaign aims to educate consumers about dishwashers and its role in simplifying their busy lives by providing them convenience coupled with hygienic dishes which are 99.99% germ free.”
TVC link – https://www.youtube.com/watch?v=Xk_TF3n6t98
About Bosch Home Appliances
The name Bosch is known worldwide as a symbol of excellent quality and reliability. A recognised high service quality cements the trust of the user in the brand and underpins the Bosch guiding principle, “Invented for life”. Bosch introduced its domestic household appliances range in India in 2011, through BSH Household Appliances Manufacturing Pvt. Ltd, the current product range for India includes washing machines, washer dryers, dryers, dishwashers, refrigerators, built-in cooking appliances and small appliances.
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier
lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.