Vivek Sharma, New Delhi: To promote Korean products, trade and culture, Commercial Section of the Embassy of Republic Korea (KOTRA) organised Korea Fair in India 2021 (KFI) in New Delhi from October 1 to 10.
Korean pop music and drama have surged in India during coronavirus pandemic. As per Spotify, “K pop top-streamed artists in 2020 were BTS, Blackpink, Twice, and EXO”. Gaana was announced a 350 percent rise in K-pop streams. According to Netflix India, “in 2020, there was a 370 per cent growth in the Indian viewership of Korean dramas.
The fair was inaugurated by Korean Ambassador to India, H E Chang Jae-bok and Managing Director, South Asia, KOTRA, Mr Joonhwa Bin on October 1. It also marked the presence of several best known influencers and Indian government officials.As many as 80 Korean companies participated in the event, organised at Select City Walk, Saket, in New Delhi, both physically as well as virtually and showcased more than 150 Korean products. These are consumer products such as Beauty products, Food, Electronics, Utilities and some of contents which is getting popular in India.As Korean culture is gaining popularity in India, KOTRA gave an opportunity for both, individuals to check and purchase Korean products and domestic companies to connect with Korean companies.
Products from Korean companies such as Skinfood, Dashing Diva, Accoje, HY, Samyang Foods and Company, Cuckoo Homesysco Limited and Yongsei Diary, among others dealing with consumer goods were displayed in the fair. Several new products were launched during the fair. People also experienced Korean culture, tradition and food during the event.
Due to the ongoing COVID-19 situation, KOTRA will offer customers e-commerce access to showcased Korean products who could not attend the event physically. KOTRA has enabled launch of Korean brands on online stores in India.
The fair was supported by the Embassy of the Republic of Korea to the Republic of India, Korean Cultural Centre India, and Korea Tourism Organization India.