PEPE JEANS EXPANDS ITS INNERWEAR CATEGORY IN NORTH INDIA Pepe Jeans has introduced a line of premium innerwear for Men

binod takiawala

New Delhi, August 2019; Pepe Jeans London has entered the North India market with its new
range of premium innerwear. The new segment by Pepe Jeans is the result of anequal joint venture
betweenPepe Jeans Europe BV and Dollar Industries Limited.The joint venture company ‘Pepe
Jeans Innerfashion Private Limited’is known to manufacture and market premium range of fashion
innerwear and Athleisure for men under the brand name “Pepe Jeans”.
The Innerwear collection consists of three distinct product stories: The Classic Range of
innerwear embodies a comfort fit and everyday style. The Only Play collection combines free
movement with great style. The breathable stretch fabric allows it to stretch and move along with the
wearer. The vibrant colours and quirky modern prints make this range an exciting combination of
fashion & comfort.Products from ONLY PLAY & CLASSIC collections are created using soft enriched
Egyptian cotton to ensure superior comfort, combined with Innovative Ultra Fresh technology to keep
the garment Hygenic, and odour-free through the day.
Black Gold is a premium range with super stretch fabric accompanied by sophisticated prints and
attractive colours that is designed for a luxurious feel. The rich texture of each garment treated with
ultra-wicking finish promises unparalleled comfort and style.
The price for the Innerwear collection ranges from Rs. 175 to Rs. 649.
The Athleisure Collection for men combines performance and leisure. The soft-feel fabric keeps
the wearer cool, fresh and comfortable even while working out. The Athleisure line consists of Boxers,
Sports vest, shorts and track pants. The collection ranges from Rs. 369 to Rs. 1499.
Commenting on the launch of this new exciting category, Mr. Suresh Nambiar, Chief Executive
Officer, Pepe Jeans Innerfashion said, “After a huge success of the initial launch in the south of
India, the brand is now expanding into north India and we are positive to receive the same amount
ofappreciation that we got from the initial launch’. The brand has always worked on strategic
progression by tapping new markets across each region having immense growth potential”
Launched across South India region in the first phase; the collection is now available at exclusive
1200 + multi brand outlets, 110 Pepe Jeansexclusive brand stores, select departmental stores,along
with Ecommerce portals like Amazon, Myntra & Flipkart.
We have also started placement of products across North India and will complete the launch by
the end of the calendar year.
About Pepe Jeans
Pepe Jeans London has been at the forefront of international denim-led fashion for the past 45 years, being able to create
an internationally recognized brand with a unique strategy and reputation. Pepe Jeans London continues to create the
best possible collections, the hottest multimedia marketing campaigns and the most exciting retail environments while
remaining sincere to the brand´s DNA and in particular the roots in London’s Portobello Road.
The brand was launched in 1989 in India. Over the years Pepe Jeans has been able to grow at a breakneck speed and
redefine denim fashion and casual wear in the country. Pepe Jeans has evolved to become a complete casual wear brand
that caters to adults & kids alike. From clothes to accessories, footwear & eyewear, Pepe Jeans today has become a one
stop shop for all fashion needs. Pepe Jeans is currently available through 260+ Exclusive Brand Stores, 528
Departmental Stores and 1350 Multi brand outlets as well as on popular ecommerce platforms.
About Dollar Industries
Dollar Industries Ltd, is today amongst the top three hosiery brands in India. The company, which has got listed in NSE in
the recent past, has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys a 15
per cent market share in the branded hosiery segment in India. Dollar Industries has recently started business in the
African markets to reserve more export revenue. The company’s existing export markets are in the Gulf, Middle East as
well as Nepal.