DESIGNER SHRUTI SANCHETI launched her new store brand Pinnacle along with her muse Amyra Dastur in Delhi

New Delhi, 24th August, 2018, Designer Shruti Sancheti has crafted an organic niche for herself in the dynamic fashion landscape of India. She has stood strong and radiated brightest through 12 seasons of fashion weeks. After successfully retailing across the length and breath of India and abroad, Shruti launched her new label – Pinnacle by Shruti Sancheti.

Pinnacle by Shruti Sancheti is born out of the innate desire of the designer to reach larger audience by crafting high quality designs at commercial price points. With the core design philosophy of sancheti’s eponymous Signature label -Shruti Sancheti, Pinnacle celebrates indigenous crafts and textiles of India. Pinnacle is a Pret diversification of her main label which thrives on curetting affordable fashion which has the quintessential Shruti Sancheti’s touch.

Here Shruti launches her 1st standalone store for Pinnacle post her grand imagination of her first ever solo Exclusive signature designer store in Mumbai. It’s the first outlet of Pinnacle (the pret extension) which would retail a varied spectrum of formal, semi formal, festive and global silhouettes.

Designer Shruti Sancheti excitedly states, “Fashion need not be just limited to a niche segment and should be accessible to all and that is what aim at offering trendy clothes with impeccable finish and immaculate construction at affordable price points.”

By end of year Shruti plans to expand and launch exclusive pinnacle stores in other metros cities too.