New Delhi, 13 August 2018: Parryware, India’s leading bathroom solutions brand, proudly announced the successful completion of 25 years of India’s most sold polymer cistern– Slimline. Parryware Slimline is manufactured in India and is popular for its trouble-free performance, durability and ease of use. With this milestone, Slimline also posted its highest sales that peaked to 1,00,000 unit sales per month, owing to its versatile application that goes with both- Indian and Western style toilets.
Parryware is celebrating this milestone by sharing its success with its trade partners & patrons. The company rolled out an exciting program- Slimline Mahotsav for its retail partners including registered dealers, retailers and plumbers. Through, six months long Mahotsav, Parryware aims to reward its trade partners who have been instrumental in achieving the sales milestone under its various popular schemes including Bandhan, Sangam & Utsav. The simple process includes registration on Parryware’s Sangam App to participate in promotional offers which work on the purchase, claim and redemption process. The exciting gifts up for grab include Car, Bikes, Fridge, Washing Machines, Mobiles, Amazon Vouchers, Utsav points, among others.
The company aims to show its gratitude to its customers for being an integral part of its accomplishment through this initiative. As a part of the celebration, the brand is doing multiple promotions at the shop floor level as well as revamping the product packaging.
Commenting on this, KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “We are delighted to announce a major milestone achieved by one of our highest selling products in India- Slimline that has been the market favourite consistently for many years despite intense competition from unorganized sector. We are glad that with our persistent efforts and consumer education, Parryware Slimline has successfully completed its 25 years of the journey and is among the most demanded products in the bathroom industry. With this, I am proud to reiterate a popular tagline of our commercial launched a decade back that ‘Whatever failed, Slimline never did! As we celebrate the success of this milestone with our partners, I am sure we will create yet another milestone soon enough.”
The wide range of Parryware Slimline includes Slimline standard (10L Flushing), Slimline single flush (10L Flushing- ISI mark), Slimline dual flush (10/5 L flushing – ISI mark), Slimline tiptop and Superio (6/3 L flushing), Slimline Deluxe, Slimline Economy, Slimline Pro including Hexa Dual Flush and Virtic Dual Flush.
Parryware, India’s leading manufacturer of bathroom products, is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion euros Spanish giant, and is a world leader in bathroom space. The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.
Parryware has introduced game-changing bathroom solutions and progressive technology in India. The brand has refreshed itself with ‘Always in fashion’ positioning to further reiterate its commitment of offering contemporary and unique designs including colors, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer. Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India. Parryware products are manufactured in 8 factories across India and is present through a strong distribution network of 7800+ dealers and retailers in the Indian market. For more information – www.parryware.in