Information for feature/story- Hashtags around Indian wear to make their annual appearance as Asha Gautam launched their festive & Wedding Collection

Kajol Vohra

New Delhi, 25th September 2019

Finally the season has come where one has to dress oneself  to ramp up the festive and  wedding occasion.From colourful Indian traditional wear to the right accessories, dressing up is as important as taking that selfie/groupie for social media.

With Dussehra and Deepavali just around the corner or you attending a wedding, it is that time of the year when you want to flaunt your Kurtis, Lehengas, or for that reason a saree.

Collection Inspiration: The new collection  is inspired by her beauty, her love for fashion and jewelry, art, dance and music and above all her kindness. Music, jewelry, florals, their wedding and its celebration are illustrated and then woven to narrate her story.

Collection Details: Rich textiles such as paithani, bandhani, banarasi silk, tissue, kota, organza and patloa are used to give the collection royal feel. I have used vibrant colours such as bright rose, tomato red, radiant yellow, garden green, beetroot purple, hot red, rice gold to coriander brown to give the collection the vibrancy. Vintage zardosi embroidery is used with pearls, ari, resham, says Designer Gautam Gupta.